Gaming · Game Industry
Europe is the core of global game consumption and the first stop Chinese games and toys cannot avoid. From Cologne's Gamescom to Paris Games Week, every year Europe gathers the world's largest publishers, channel partners and millions of players.
Over fifteen years, we have walked the European game circuit with Chinese game companies: helping publishers secure B2B business zone tickets, meet European distribution partners; helping toy manufacturers secure overseas orders at Nuremberg; and helping independent developers find their first overseas licensing deal.
Key Exhibitions
| Exhibition | City | Schedule | Highlights |
|---|---|---|---|
| Gamescom World's largest game expo | Germany · Cologne | August, yearly | 370K visitors; B2B zone + player zone; central hub for Chinese games going abroad |
| Paris Games Week | France · Paris | October, yearly | Largest public game expo in Europe; major studios gather |
| SPIEL Essen board game expo | Germany · Essen | October, yearly | World's largest board game fair — a must for board game exporters |
| Spielwarenmesse Nuremberg toy fair | Germany · Nuremberg | February, yearly | World's largest toy fair; order-driven |
| MCM Comic Con London | UK · London | October, yearly | UK hub for anime and gaming culture |
What We Do
- B2B business zone ticket application (qualification review, 3-6 months ahead)
- Introductions to European publishers, channel partners and investors
- Hotel and business vehicle booking near Cologne, Paris, Essen venues
- On-site Chinese-English business translation
- Post-show European market research and client visit routes
